The following colors are the main colors of DVA’s color palette, used in the DVA brand. Consistent use of these colors will help build visibility and recognition for our brand.
Use the Primary Color most since it is the main color in our logo and will help identify the DVA brand the most. Darker colors demonstrate authority and intelligence. The Accent Colors represent trust, energy, and calmness.
Primary Color
Hex #243069
This is the primary color of our logo. Use it for headings, bolded text, subheadings, background color, buttons, icons, callouts, and highlighted text.
Accent Color
Hex #204Eb9
Use this Accent Color for background color, subheadings, buttons, icons, and callouts.
Accent Color
Hex #50D8C3
Use this Accent Color for background color, subheadings, buttons, icons, and callouts.
Accent Color
Hex #70C9F2
Use this Accent Color for background color, subheadings, buttons, icons, and callouts.
Accent Color
Hex #DE7938
Use this Accent Color for background color, subheadings, buttons, icons, and callouts.
Primary Text Color
Hex #424242
this is the primary color to be used for all text on the web or in digital communications.
Secondary Text Color
Hex #54595F
This is the secondary color to be used for text on the web or in digital communications.
Use of white text is permitted when the background color is dark, and the use of the white font will create clear legibility.