The following colors are the main colors of DVA’s color palette, used in the DVA brand. Consistent use of these colors will help build visibility and recognition for our brand. 

Use the Primary Color most since it is the main color in our logo and will help identify the DVA brand the most. Darker colors demonstrate authority and intelligence. The Accent Colors represent trust, energy, and calmness.

Primary Color 

Hex #243069

This is the primary color of our logo. Use it for headings, bolded text, subheadings, background color, buttons, icons, callouts, and highlighted text.

Accent Color

Hex #204Eb9

Use this Accent Color for background color, subheadings, buttons, icons, and callouts.

Accent Color

Hex #50D8C3

Use this Accent Color for background color, subheadings, buttons, icons, and callouts.

Accent Color 

Hex #70C9F2

Use this Accent Color for background color, subheadings, buttons, icons, and callouts.

Accent Color 

Hex #DE7938

Use this Accent Color for background color, subheadings, buttons, icons, and callouts.

Primary Text Color 

Hex #424242

this is the primary color to be used for all text on the web or in digital communications. 

Secondary Text Color 

Hex #54595F

This is the secondary color to be used for text on the web or in digital communications. 

Use of white text is permitted when the background color is dark, and the use of the white font will create clear legibility.