Zero Trust for Data: When Sensitive Is a Label, Not a Control
Zero Trust for data reframes “sensitive” from a label into an executive expectation that access is bounded, continuously verified, and provable. The core liability emerges when permissions, copies, and usage pathways expand faster than the enterprise can constrain or evidence them. Access sprawl becomes a rational outcome of delivery pressure, reuse incentives, and reluctance to remove entitlements once granted. Analytics and AI intensify the problem by multiplying derivatives and consumption paths that outlive their original justification. The article contrasts a technology upgrade posture with a system redesign posture and explains where incentives and authority collide. It closes with executive questions that surface whether governance can be enforced and demonstrated, not merely documented.










